By the late 2010s, the video store was largely seen as a relic (at least in areas of the country without a nearby Family Video). We are already seeing a shift in this direction in both the physical and online landscape. A retail clothing store is mostly goods. "There was a five-month gap when we were just getting B-movie after B-movie, straight-to-DVD type stuff. They catch cashier mistakes or possible fraud. Here’s what they had to say. Other stores will be smaller and deliver equal choice to online. Design is both art and science, often using data to help make choices, such as product display and placement. Each year, more and more sales are made online as consumer habits continue to change, and as the nature of competition changes. That era had a meteoric rise and fall. The customer isn't always right, but they always come first. Store audits may seem like a dated way to track your operations, but as your sales channels grow and become more complex, it’s important to stay on top of the goings-on in your retail business. From the displays to packaging to inventory - everything is going to be simplified. Hollywood Video was bought by Movie Gallery and both were forced to liquidate in bankruptcy in 2010. Stores do their best to balance supply and demand for products in a constant cycle of selling and restocking. Video stores still have something of value to offer — customer service, human (as opposed to algorithmic) recommendations, product discovery much easier on the eyes and brain than a screen, a consistent and comprehensive title library that doesn't require multiple streaming subscriptions. The rise of e-commerce, such as the behemoth Amazon, has disrupted many retail store operations, and it’s vital that today’s retail operations professionals adapt to handle that challenge. But it wasn't just the depression of foot traffic and uptick in streaming-from-home that forced Family Video to permanently close roughly half its footprint. These stores will also offer delivery to home or a next-day pickup at the store (and returns), to compete with the likes of Amazon and other e-commerce giants.”. Retail operations is a broad term that encompasses all activities related to keeping your retail store running and functioning properly. With pop-ups, retailers can move more quickly and take advantage of an opportunity without the full weight of a permanent brick-and-mortar store. How the term translates for individual operations depends on the type of store and the specific company’s organizational chart. Customers want to know that if they make a mistake with a purchase, the store won’t penalize them. But Tisher's Blockbuster is just one store. Problems in the supply chain can make it hard to get hold of desired products. Hopefully the melding of the two retail spaces will continue. Yet Family Video, based largely in the Midwest, opened new stores during some of the years following the big chain wind downs. Many larger retailers have programs for management trainees. A store buys faith and loyalty with customers when it handles returns easily and without hassle. Personalize their experiences (greet them by name, ask about family, open up!). They’re trying to meet their goals by hiring and training a team to handle each aspect of store operations. "The first week it was like, 'Well, okay, we're going to be quarantined, it might be kind of fun. That urgency led to a marketing campaign, dubbed "#SavetheVideoStore." “Offer something that is different to online. We asked our experts, How do you tear down the walls between physical stores and online? "The idea that we need to save the video store because it's a cultural landmark — it's a touching sentiment, but it isn't a long-term business model. In 2018, it had more stores open than the Sears brand or Barnes & Noble. Amazon and other online retailers continue to grow, while many brick-and-mortar retailers have declined steeply in recent years. Empty all trash receptacles and discard boxes and packing materials left in storage areas. The store remains the temple of your brand, and we all know that the customer is the king. "We need to be honest with our customers that we will not be here in the year 2021, 2022 if we don't intervene now.". The store's owner, Ken Tisher, knows something about video store nostalgia. Operations includes many aspects, such as store design, display placement, customer service, money and credit handling, shoplifting prevention, premises maintenance, staff management, inventory optimization, and dealing with the entire supply chain that leads to having products in the store. The products should be properly arranged on the shelves according to their sizes and patterns. Employees assigned to open should arrive early to prepare the store for its opening to the public. However, online operations have been increasingly good at providing remote customer service, with services such as convenient returns. ", Follow You may remove cash from the premises upon closing for security. Family Video traces its company history back to 1946, when Clarence Hoogland founded the distribution business Midstates Appliance & Supply Company, according to the company. Subscribe to Retail Dive: Topics covered: retail tech, e-commerce, in-store operations, marketing, and more. Stores should also carefully track returns to understand patterns and resolve problems. Compensation should be spelled out, as well as determine when and how payment is made in the case of bonuses, such as sales incentives. Don’t leave empty boxes of trash outside as a customer’s first impression. Join us for a re-imagined, innovative virtual experience to get inspired, get connected, and see what's possible. When you turn on the lights, replace any burned-out ones promptly. The next six sections provide a more detailed overview of responsibilities that may fall under the field of retail store operations: Design and aesthetics are a major part of the shopping experience. He continues to see out-of-state license plates among the store's customers, "which I have really mixed feelings about" given the spread of the disease, though tourist traffic to the stores is still down somewhat. Learn how the flexible, extensible Smartsheet platform can help your organization achieve more. The same business that caused so many difficulties for brick-and-mortar stores now has one - plus pop-ups. Disable any alarm system and turn on lights. We also interview seven experts who give their tips, including on how to break down the walls between physical stores and online operations. "I remember being in elementary school when the first video store in my neighborhood opened up, and it was a treat to go," Greenberg told Retail Dive in a 2019 interview. (It still offers the service but stopped promoting it.). Add to all the other consumer trends accelerated by COVID-19 the shift to video streaming, which hurt the chain this year. The chain had started shrinking since then as consumer shifts in content consumption caught up with it. A major return to outstanding customer service will be the norm.”, Andy Hill: “Big brands will have large stores mainly for marketing purposes to provide an end-to-end experience, rather than focusing solely on purchases. Retailers can’t force people to come to the store when they want them too, but must be open when customers want to be there. Sweep the sidewalk and shake out any mats. “Retail operations” covers every part of a retail business that can be managed, refined, and made more efficient. I think we’re headed toward an in-store experience that will focus on customizing the experience for each shopper, possibly minimizing human help. Enter products in the inventory system for tracking. The shopping experience of a customer is planned before the customer enters, shops, and leaves the store with a smile or with agony by carrying a perception about the store. Here are his tips: 2. Retail operations -- where goods are sold to the public -- require a range of specialized professionals to operate efficiently. For example, the use of technology is becoming increasingly evident and essential to providing excellent in-store experiences, such as with high-end, interactive digital signage (3D animation/AI). Then think about how the store plans, orders, and adjusts its product inventory: How it prices items and displays them in the store, under what lighting, in what arrangement, and with what signs. ©2020. Does the store offer helpful guidance - after really listening to the customer? 30,225 open jobs for Retail store operations. The rise of e-commerce, such as the behemoth Amazon, has disrupted many retail store operations, and it’s vital that today’s retail operations professionals adapt to handle that challenge. Sometimes a store may choose to only give a credit on a credit card, or store credit. Retail can fall under goods or services. Still, depending on the business, a store manager may create or contribute to overall strategy. It is so important that they [employees] are well versed on all products offered. This includes how and when to take cash to the back office, and how to reconcile cash and credit against sales. To run smoothly and efficiently, stores should define their daily, weekly, and monthly processes in written standard operating procedures. Overnight, Walmart, Best Buy and other retailers became deep-pocketed competitors to the rental chains. "Getting thrust into it could be better for the company in the long run," he said. Get a POS system that connects with your online inventory. This allows customers to engage more with the products and the brand. Your POS system should have a place to capture the customer’s email. Free your team from content sprawl with Brandfolder, an intuitive digital asset management platform. "Our stores are the ones sending us content. This is "Store Operations for the Retail Store" by SPAR International on Vimeo, the home for high quality videos and the people who love them. Leverage the personal information into an upsell (when it provides value). Empty all trash receptacles as needed, plus at closing. Here are types of retail education: To give you an idea of the range of available retail jobs, here’s the National Retail Federation Job Board. Retail examples of homeware stores and gift shops. Clean your windows and glass doors of smudges. 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